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A call to arms (hands,fingers,thumbs) for mobileMR
Relevance, relevance, relevance! A call to arms (hands, fingers & thumbs) for mobile research. Presented by Darren Mark Noyce - Managing Director, Global Insights - SKOPOS (UK).
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Impact of real-time info on drug development & NPD
Utilizing the powerful impact of real-time information on drug development and new product launch. Presented by Janet Kosloff - Co-Founder & CEO - InCrowd & Matt Grimley - Senior Market Research Manager - Vertex Pharmaceuticals. |
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Implementing a holistic approach to mobileMR
The 5th Methodology: implementing a holistic approach to mobile research. Presented by Jim Schwab - Senior Vice President, North America - OnePoint Surveys. |
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Leveraging the strength of mobile platforms
Quantitative research going mobile: how do we leverage the strength of the mobile platform? Presented by Miles Wright - Director of Mobile Development & Brandon Poduska - Manager, Mobile Research Solutions - Opinionology |
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Researching consumers in emerging markets
Researching the "next billion consumers" in emerging markets through mobile technology. Presented by Benjamin Olding - Co-Founder & Chief Technology Officer - Txteagle. |
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Evaluating role of mobile across multiple markets
Evaluating the role mobile plays in people’s lives across developed, rapid growth and emerging markets. Presented by James Fergusson - Managing Director, Global Technology Sector - TNS (Singapore) |
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Utilizing mobile phones to study college students
University of Media: utilizing mobile phones to study college students as they go through their day. Presented by Debbie Solomon - Managing Director, Business Planning - Mindshare |
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Activation session for Module 1
Activation session moderated by Mark Michelson - Principal - Threads Qualitative Research. In this session, delegates co-created actionable recommendations for the industry based on learnings from Module 1. |