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Module 1 :: The State of Mobile Research

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A call to arms (hands,fingers,thumbs) for mobileMR

A call to arms (hands,fingers,thumbs) for mobileMR

Relevance, relevance, relevance! A call to arms (hands, fingers & thumbs) for mobile research. Presented by Darren Mark Noyce - Managing Director, Global Insights - SKOPOS (UK).

 

Impact of real-time info on drug development & NPD Impact of real-time info on drug development & NPD

Utilizing the powerful impact of real-time information on drug development and new product launch. Presented by Janet Kosloff - Co-Founder & CEO - InCrowd & Matt Grimley - Senior Market Research Manager - Vertex Pharmaceuticals.
Implementing a holistic approach to mobileMR Implementing a holistic approach to mobileMR

The 5th Methodology: implementing a holistic approach to mobile research. Presented by Jim Schwab - Senior Vice President, North America - OnePoint Surveys.
Leveraging the strength of mobile platforms Leveraging the strength of mobile platforms

Quantitative research going mobile: how do we leverage the strength of the mobile platform? Presented by Miles Wright - Director of Mobile Development & Brandon Poduska - Manager, Mobile Research Solutions - Opinionology
Researching consumers in emerging markets Researching consumers in emerging markets

Researching the "next billion consumers" in emerging markets through mobile technology. Presented by Benjamin Olding - Co-Founder & Chief Technology Officer - Txteagle.
Evaluating role of mobile across multiple markets Evaluating role of mobile across multiple markets

Evaluating the role mobile plays in people’s lives across developed, rapid growth and emerging markets. Presented by James Fergusson - Managing Director, Global Technology Sector - TNS (Singapore)
Utilizing mobile phones to study college students Utilizing mobile phones to study college students 

University of Media: utilizing mobile phones to study college students as they go through their day. Presented by Debbie Solomon - Managing Director, Business Planning - Mindshare
Activation session for Module 1 Activation session for Module 1

Activation session moderated by Mark Michelson - Principal - Threads Qualitative Research. In this session, delegates co-created actionable recommendations for the industry based on learnings from Module 1.

 

 
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